MAGAZZIT

Twitter has become a nationwide phenomenon, and like any phenom, all the Twitter talk grows quickly tiresome. But despite what you may think, Twitter isn't just for narcissists; it's actually insanely useful.

So let's assume that you already know about the navel-gazing uses of Twitter—the aspects of Twitter that most people criticize when they complain about the site. Discounting Twitter altogether because you think it's ridiculous that people tweet about what they had for breakfast is like claiming that email is useless because of forward chains. It's a mistake, and you'd be missing out on a great tool if you let that put you off Twitter completely.

Twitter is as useful as you make it. In fact, Twitter does several very worthwhile things better than any other tool.

1. Instant, Real-Time Search Results
Search is hands down the most useful feature of Twitter—whether or not you actually participate by posting anything to the site. Consider, for example, a very trivial example: I live on the West coast, so when the American Idol results show ends every Wednesday on the East coast, it's only 7pm here. I could wait two hours, then suffer through another hour of the Wednesday night, up-with-people variety show, but I really just want to know who was voted off. News sites move too slowly, and at one point blogs had aimed to fill this instant-answers void, but guess what: When you want to find out who was voted off Idol as soon as the results are available, Twitter is the quickest and easiest way to get this answer. Try it sometime. Within seconds of the announcement on Idol, Twitter fills with hundreds of posts answering this question for me.

The real-time search applies to so much more. If the signal on my cell phone goes out, I check Twitter to see if there's some sort of AT&T outage in my area. If I want to know what people are saying about something important to me, I hit up Twitter. What you get is like a centralized, searchable, real-time comment-thread for everything. Yes, like all comment threads, you'll find a good amount of crap. But that doesn't render the entire thread worthless. Bookmark Twitter Search now and use it next time Google or your favorite blog search engine fails you.

2. Monitoring Something You Care About
Virtually every company has a Twitter account these days, which means if there's a product you really care about, following them on Twitter is often the easiest way to stay up to date with the latest developments. But more often than not (in the context of Twitter, at least), the thing we care about most is ourselves. We've already shown you how to create an ego search to monitor what's being said about you on the web, but now Twitter is another must-use tool for getting your ego fix.

Still, even if you're not an ego-maniac, surely there's something that you care about that you could monitor on Twitter. Do yourself a favor and download one of the free desktop Twitter clients to help you create persistent Twitter searches so you can keep track of whatever your want without always hitting up the main Twitter search page. We'd recommend checking out TweetDeck or Seesmic Desktop.

3. News Updates
We've been using newsreaders to subscribe to RSS feeds for years now, but newsreaders still haven't completely caught on with the world at large. It seems less manageable to us, but many people are perfectly happy using Twitter as a tool to keep up with the latest news—which is partly why CNN has over 1 million followers. Likewise, re-tweeting (the process of copying and re-posting someone else's tweet) spreads news like wildfire—so breaking news can reach you on Twitter a million times faster than through any of the old methods. (For what it's worth, here at Lifehacker we have our own Twitter feed that pushes out all of our top stories.)

4. Instant Communication with Friends
This is closer to what people think about when they think Twitter. But, as I said above, Twitter communication doesn't have to be a cesspool of "what I ate this morning" and "just flushed the toilet." You can choose whose updates you want to be notified of and how you get those updates. Upshot: If you and your pals use Twitter well, it can be a fantastic communication tool. If not, of course it's useless—but that's not really Twitter's fault. Also, if privacy is a concern, you can always protect your updates.

5. Twitter as a Productivity Command Line
Whether you want to add a new event to Google Calendar, a new to-do to Remember the Milk, or a new note to Evernote, you can do it all via Twitter. It took us a while to warm up to Twitter from a productivity angle, but this kind of integration made us admit that Twitter may yet boost your productivity, too.

6. Ask Questions, Get Answers
Provided you have enough followers (with enough knowledge), Twitter is also a powerful place to ask questions and get answers. Before I started writing this post, for example, I asked my followers what they think Twitter's best uses are—the answers to which helped inform this entire post.

Recently, I was subcontracting for an ad agency when things went unexpectedly wrong. There had been points in the process when I felt things weren’t quite right, but I couldn’t put my finger on why. In retrospect, I can see that those moments were actually blatant warning signs that the project was going awry.

Now I keep these warning signs in mind. They’re indicators that I need to take immediate action to keep my project on track. If you’re working remotely, that can be much harder to do than if you have daily face-to-face contact with your colleagues, but hopefully these tips will help you avoid the trap I fell into.

The project had started in the normal way. I took the brief, produced the work, and sent it off in draft form for review with the words, “I look forward to your amendments.” But there were no amendments. My contact at the agency asked for my invoice the same day. I wound up having to chase payment, my contact was avoiding me, and in the end, I only got paid for half the job.

Here are the five warning signs that should have alerted me to the danger.

When I emailed my contact the copy his client had commissioned — a 30-second radio ad — and he had no amendments, I thought it was very odd. I’d included time for client amendments in my project estimate, which he’d approved. We’d also discussed the turnaround time for amendments, so we were both expecting that my ad copy wouldn’t be spot-on the first time.
When his only response to my submission of the draft ad was to ask me to send the invoice, I thought it was weird. Weirder still was that he emailed me this instruction: most of my clients will call to discuss draft copy. In an office, body language and behavior indicates clearly if a colleague is uncomfortable. But even email and phone conversations provide limited feedback.
What I should have done was called my contact immediately after I received his email to confirm that he and his client really had no amendments, and that both were happy to wrap the project up. But at the time I dismissed my unease, telling myself he was probably just busy.

No one I’ve ever worked with has accepted copy straight up, without amendments. Ever. So this should have been a huge red flag for me. If a person you’re working with does something you’ve never seen before — and their behavior affects you — check it out with them.
Before you do anything else, give them a call to get clarification about what’s going on. If their behavior has made you at all nervous or uneasy, let them know. By raising the topic, you give them the opportunity to talk about any issues they have — issues that, as in my contact’s case, they may otherwise be uncomfortable raising with you.

A sudden silence can mean that your colleague has been called out of the office unexpectedly. Or it can mean that they have a problem that they don’t know how to discuss with you.
After I sent my 14-day invoice, I heard nothing from my client — not even an acknowledgment that he’d received it. Again, slightly uneasy, I reassured myself that he was probably busy. What I should have been doing was calling to follow up my invoice and make sure he’d received it.
As it turned out, when I called after the invoice due date and left a message, he didn’t respond. I emailed; no reply. When I called the following week, I was told he’d gone on leave for two weeks. When I was put through to Accounts, they told me there was a problem with the invoice and they’d been instructed not to pay it.

When I finally spoke to my contact, it was over the phone, and he told me that his client hadn’t liked the copy and they’d had to rewrite it. But he was going into a meeting and couldn’t talk now. He’d see that I “got paid at least part of the invoice,” and then he was gone.

By this time, I knew he wasn’t going to pay. I also knew he didn’t have a meeting. But there was still time to salvage things, had I wanted to. If this happened to me now, I’d ask to stop by the client’s office for ten minutes and discuss the problems with my work. Don’t let a client try to bamboozle you with fast talk or excuses — no matter how much they sugar-coat their story.

Discussing the problems can also give you a chance to rectify the situation.

It won’t surprise you that all through this process I felt a general sense of unease — one that grew as matters progressed.

Now, whenever I get that feeling, I know I need to try to work out the cause of the discomfort. As my experience showed, it’s tempting to ignore your instincts and hope that things will go the way you’d like. No one likes to be uncomfortable, after all. But if you’re feeling it, you’re feeling it for a reason. Don’t ever ignore it!

If you look at your discomfort more closely, you can usually identify the source of the issue. Then, you can formulate a plan to right matters. Perhaps you’ll explain your concerns, point by point, in an email, and then call your contact to discuss those concerns. Or maybe you’ll make a few decisions about how you’ll move forward on the project, setting boundaries you will and won’t cross, or creating a series of requirements you’ll need to have met before you progress through each deliverable.

These five warning signs now ring alarm bells whenever I encounter them. Being aware of them, and acting on them, has kept me out of trouble since The Job That Went Bad. What warning signs do you watch for in your projects?